יום שלישי, 1 במרץ 2011
The Missionaries of Position (BusinessWeek)
BusinessWeek - Disturbed by mood lighting and New Age music, yoga never appealed to Robert Sidoti. "It's awkward for most guys just to cross their legs," says the Martha's Vineyard (Mass.) personal trainer. "There's this stigma that yoga is this real groovy, open your heart, 'I love you, man' kinda thing." When his wife finally persuaded him to try it, however, Sidoti discovered his golf swing improved. Inspired, he started teaching dude-friendly yoga classes set to Radiohead and Coldplay in 2008. "My style taps into men's upper body strength," says Sidoti. "It's a primal, powerful way for guys to let go. ...